Hot & Sweet

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Hot & Sweet

Branding Design

2017

hot n sweet is a Korean Fusion cuisine restaurant located in Arcadia, California.

It boasts robust, bold, spicy flavors in their Korean fusion dishes, which include fusions of American food and Mexican food. Its signature and most popular dish is the super crispy and light Korean fried chicken, which can be combined with any of its signature sauces.

While this restaurant features flavorful and delightful fusion dishes, its business had been impeded by a weak branding identity and logo design. Thus, I decided to give the restaurant a re-design on its brand.

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